BDL signed an agreement to distribute the products of leading Korean manufacturer LG Electronics in Saudi Arabia, the company announced today. The announcement came at a press conference held at the Sheraton Riyadh Hotel and attended by both companies management from the two companies today. The agreement is set to boost the status of BDL as one of the distributor of IT products in Saudi Arabia and reinforce its leading position in the region. This will also be a perfect opportunity for LG to enhance its already formidable presence in the Saudi market and raise its market share in the Kingdom's growing IT market. "By all measures, adding LG to our distribution roster is a successful step,” said Tamer Ismail, director of BDL in Saudi Arabia. “We are delighted to do business with a global brand such as LG, and we look forward to even more cooperation towards greater successes to be added to BDL's as one of the distributor in the Kingdom of Saudi Arabia.” "We are confident that our innovative marketing products, sales and after-sales services, as well as the company's robust infrastructure, its widespread array of clients, and its shiny track record of cooperation with its partners, all qualify us to play a significant role in raising LG's market share in Saudi Arabia,” added Ismail. “This is one of our most significant goals to be achieved in the coming period. We see this agreement as the beginning of a real partnership between the two companies, through which we will guarantee continuing success for us and our partners.” The BDL director said that his company has the capability to reach out to clients and provide them with ideal services through its qualified staff and exemplary after-sales service, which focuses on increasing the number of service centers that provide high-quality services to end users. He said BDL focuses on value added so as to increase sales and boost its presence and widen its customer base to cope with the rapid growth of the region's largest IT market. Simon Lee, General Manager of LG Electronics in Saudi Arabia, expressed happiness with the agreement, saying that he is confident that BDL is much more than a capable distributor that will prop up LG's market share of IT products. "In BDL we have a formidable partner that will be key to LG's continuing success in the Kingdom,” said Lee. “BDL's proven track record of impressive sales and state-of-the-art after-sales services, are the ideal leverage we need to stay competitive in the bustling Saudi market.” About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com. About BDL Established in 1998, BDL is one of the leading distributors of IT products in the Middle East. Its business has covered the GCC and Egypt over the past few years. Currently, it employs 228 people, and that number is set to increase as the company's business grows. BDL is the distributor of several well known brands of computers, printers, peripherals and software, as well as consumer electronics, with an impeccable reputation in distribution and customer service. The company has garnered a number of prestigious awards from major companies, such as Lenovo, Acer, Lexmark, AMD, Samsung, Microsoft and MSI. BDL has five major strategic warehouses with a combined area of 34,000 square feet in Riyadh, Jeddah, and Khobar, Saudi Arabia and in Cairo, Egypt, that serve more than 2,700 clients. The company enjoys a good market share in the Middle East's IT sector. For more information, please visit the company's web site at www.bdlsa.com