| Microsoft Entertainment and Devices Division assigns BDL as authorized distributor in the Kingdom |
23/10/2007 |
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Microsoft Entertainment and Devices Division Middle East has appointed BDL as the authorized distributor of its Xbox 360 console, accessories, games as well as Games For Windows, in the Kingdom of Saudi Arabia.
e appointment is the company’s step to formally empowering the channel with its leading next-generation console in the Kingdom.
The Riyadh based BDL will be responsible for the distribution of Xbox 360s to major retailers in the Kingdom. The company also has offices In Riyadh, Jeddah, and Khobar. BDL is positioning themselves as a strong regional gaming distributor.
'With the support from Microsoft Entertainment and Devices Division, BDL will use its significant resources to ensure that supply in the KSA will meet demand,' said Armagan Demir, Head of Microsoft® Entertainment and Devices Division Middle East. 'Working in conjunction with Pluto, we are determined to penetrate the market with the same force as we have in the United Arab Emirates.'
BDL is a leading name in the IT distribution business in the Middle East established in year 1998 in Saudi Arabia. It enhanced its business all over GCC countries and Egypt within a span of few years. With Solid Strength and 165 Qualified Staff, BDL is growing rapidly every year.
'The region has seen incredible growth in gaming, and Microsoft Xbox 360 has captured a large share of it,' said Prince Waleed Saud, President BDL. 'With our full team of professionals it is a great opportunity for us to grant the market share the Xbox 360 deserves in the Kingdom.' |
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